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This web site had the following in the web site, "The Pure is by far the best wheel I have ever skated on." Our analyzers noticed that the web site stated " Unlike other brands it doesnt wear out or break as fast." The Website also said " They have blown away all the other wheels I have ever used. Colton Bertagna - Konixx Customer. The grip of soft wheels,. But hard enough for great speed without the muddy feeling. The combination of grip and durability are noticeable from. Each start and stop without any slipping or loss of speed. Ray Corney - Konixx Customer." The website's header had Konixx as the most important optimized keyword. It is followed by best, inline, and roller which isn't as highly ranked as Konixx. The next words konixx.com uses is hockey. wheels was included and will not be understood by web crawlers.